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Case Study Report & Key Learning Points
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for Successful Sales Campaign
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Click here to view UNBELIEVABLE results due to COVID-19 pandemic...
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>> Recently Super Successful Campaign <<
14 McDermott Parade, Rochedale Q4123
The listing was live on Wednesday, instantly engaged 15 enquires... 20 groups of buyers joined Saturday first open home inspection... 4 bidders with 13 bids and closed the sales on the following Monday...
Total 4 Bidders with 13 Bids,$30,000 extra more than the reserve price, sold under hummer in 6 days.
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Property On the Market History
The property was on the market for 87 days with another agent on July 2019 and the seller was already committed to their retirement home.
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Previous Agent Sales Campaign
The previous agent marketing the property through private treaty Top-Down approach, with listed price as "Submit Offers! Asking above $850,000"...There was not many enquiries and inspections, the highest offer received was around $810,000.
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New Openn Negotiation Sales Campaign
We used a new sales strategy named Openn Negotiation with the Bottom-Up approach, with no listing price and openly invited as many potential buyers as possible... we engaged total 32 enquires, conducted 1 inspection during the first weekend... total 4 Bidders with13 Bids... the campaign bidding started as $780,000 and finished at $880,000 in the final bid, over $30,000 above the reserve price...sold under hummer in 6 days.
With those 4 didders, 2 bidders inspected the property during the previous marketing campaign but did not make any offer.
Click here to view&check some UNBELIEVABLE results...
24 McDermott Parade, Rochedale Q4123
Total 62 enquires, 12 inspections in first 3 weeks, 8 Bidders with 11 Bids, sold under hummer in 23 days
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Property On the Market History
The property was on the market for 80 days with another agent due to Covid-19 and the seller was already committed to their new retirement home.
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Previous Agent Sales Campaign
The previous agent marketing the property through private treaty Top-Down approach, with listing price " Offers in the high $800,000". There was not many enquiries and inspections, and no offer received.
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New Openn Negotiation Sales Campaign
We used a new sales strategy named Openn Negotiation with the Bottom-Up approach, with no listed price and openly invited as many potential buyers as possible... we engaged total 62 enquires, conducted 12 inspections during the first 3 weeks... total 8 Bidders with 11 Bids... the campaign bidding started as $720,000 and finished at $825,000 as of the final bid and just met with the seller's reserve price...sold under hummer in 23 days.
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Key winning points for the successful marketing campaigns
-Combine the best parts of private treaty and auction
-Allows more buyer to participate Anywhere, Anytime
-No price campaign with the Bottom-Up approach
-Captured all new buyers and previous
-Created the urgency and competitions
-One step at each time to built up buyers confidence
-Transparency- allow buyers to see values from the action of others
-The seller can see more activities and help the seller to find the true market Price
-Get the maximum price in minimum time
Click here to view&check some UNBELIEVABLE results...
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>>>Click here to see more amazing case studies...
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Terry Zheng 0421 896 169
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